It was chosen by her father-in-law-to-be, who wanted to create an American royalty moment and really set up his son as the heir to the family dynasty. At that point, Lowe was an established arbiter of American high-society style, delighting wealthy clients across the country (including Jaquelines mother, Janet Lee Auchincloss, who commissioned Lowe to create her daughters debutante and wedding dresses) with made-to-order princess silhouettes and couture-level embellishments
Helen Rose specialized in this sort of thing in the 50s, in films like Athena and Jupiters Darling
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Plain front
Hemlines have dramatically changed over the years