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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions, 2nd Edition Science Books_Food Science and forensic science studentsPages: 320, Specialty: Culinary & Hospitality, Publisher: Wiley, Publication Year: 2012, Cover: Hardback, Dimensions: 193. 04x238. 76x22. 86mm A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere in the U. S. alone, there are more than 2,500 music festivals a year,