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Marketing Research Buki Mosaku It blends theory and practice

SKU: 7926448516
4.6
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Description

It blends theory and practice by integrating literature reviews with real-world applications - for a broad range of clients

his fall to the minor leagues of New England

This was the situation the author found herself in a decade ago when her son first took a dislike to milk

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It argues that the unusual aspects of Wordsworth's mind are not isolated and did not seem to him fanciful or merely personal

Marketing Research Buki Mosaku It blends theory and practiceMarketing Research: A Managerial Approach is a new textbook that explains the market research process in a way that is easy to understand. The author discusses the main elements (problem identification, methodologies, data collection, analysis, reporting) and also places a strong focus on digital and observation based research to reflect their growing role in marketing research practice. Balanced coverage is given to both qualitative and quantitative

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