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The Executive'S Guide To Corporate Events And Business Entertaining: How To Choose And Use Corporate Functions To Increase Brand-used Dean Walley Their Holiday Turns Into AAn Industry Expert Shows Readers How To Get The Best Return On Investment From Corporate Eventscorporate Events And Business Entertaining Are A Major Part Of A Company'S Communication, Marketing And Public Relations Strategy. They Are Used By Businesses Of All Sizes To Solicit New Business, Create A Corporate Or Brand Image, And Retain And Build Loyalty With Existing Suppliers And Customers. They Can Also Be Used Effectively To Elicit Peak Performance